Motion Graphic design has been considered a specialty skill, usually handled by artists that concentrate on designing for television broadcast or films. Within the next 10 years, not only will the majority of graphic designers work with time-based media,1 but the general population will associate graphic design more with moving imagery on television screens or computer monitors. The current association of graphic design as images and text printed on paper, clothing, or billboards will remain, but the commonly held belief that graphic design refers just to static imagery will disappear completely.

Motion Graphics design has been well thought-out a specialty skill, usually handled by artists that concentrate on designing for television broadcast or films. Within the next 10 years, not only will the majority of graphic designers work with time-based media,1 but the general population will associate graphic design more with moving imagery on television screens or computer monitors.

The current association of graphic design as images and text printed on paper, clothing, or billboards will remain, but the commonly held belief that graphic design refers just too static imagery will disappear completely.

There are a few key characteristics to further define the nature of motion graphics :

• Motion graphics are two dimensional in nature, but may create the illusion of three dimensional movement of design elements. They exist as images on screens and projections having width and length, but no physical depth (although experimental projection techniques are in development).

• Motion graphics don’t actually have to move, as long as they change in some way over time. For example, if type is on screen over an image, the letters may not actually move, but could gradually change colors.

• Motion graphics are often used in interactive multimedia, but are not necessarily interactive. They may be presented in a linear way in which the viewer has no control over.