The right online strategy can transform your web presence into a 24/7 results-generating machine, and turn your information management process into a total team effort. Whether your company needs to improve its flow of communication, create compelling online experiences, build relationships with customers or increase business efficiencies, Mercury can structure a strategic web-based solution aligned with your business goals. We provide this expertise as either a stand-alone engagement, or as a prelude to performing the required development services.

We know that to deliver successful outcomes, our work must be informed by a deep understanding of what drives the success for each unique organization we serve. Our process includes a high-level of client and peer-to-peer collaboration to ensure that our team stays focused on how their work fits into the bigger picture.

• Your industry and business climate: What are the trends? How can we maximize opportunities and avoid pitfalls?
• Your brand: How will this web solution support your brand and make it stronger? Where will it dovetail with your offline marketing initiatives?
• Your business goals: What are we really trying to accomplish? Where’s the ROI?
• Your target audiences (customers and other users): What does each target audience look like? What are their needs, wants, preferences, habits, and expectations?

Driven by these questions, we create detailed project plans for both creative and technological specifications. Once a project plan is in place, we architect, design, develop and test.